An Invitation To Live At The Rhythm Of The Sun: Veuve Clicquot Unveils “Road To To The Sun” Personalisable Collection For Summer 2024
Inspired by Veuve Clicquot's iconic Solaire art de vivre, the Road to the Sun collection redefines outdoor elegance and offers the essentials for carefree adventures. Sophisticated, isothermal, and eco-friendly, this is where function meets form, with an artistic flair. Designed to keep your champagne perfectly chilled, this collection offers more than luxury accessories—it's an invitation to live at the rhythm of the sun. A unique highlight of the collection is personalisation, available only at the V&A Waterfront’s Yuppiechef store. It invites explorers to customise this season’s must-haves into one-of-a-kind keepsakes that reflect their personalities and dream destinations. Sustainability is another key theme woven throughout; each product crafted with environmentally friendly materials.
The collection welcomes the return of two much-loved icons, the Clicquot Arrow and Ice Jacket, alongside new additions: the Puffy Bottle Holder and Clicquot Cooler.
Puffy Bottle Holder:
The Puffy Bottle Holder makes a statement as a stylish accessory for sunny excursions. Made from recycled materials, this on-the-go bag maintains champagne at the ideal temperature for up to one hour. Designed in the Maison’s signature yellow, it offers a playful touch with customisable patches, allowing you to make each holder uniquely yours. Fashionable and functional, it’s the ultimate must-have for champagne lovers who embrace life’s spontaneous adventures.
Clicquot Arrow:
The personalisable Clicquot Arrow invites you to reconnect with the places you love most. Customise it with the name of your dream destination and the distance to Veuve Clicquot’s cellars in Reims, France. Made entirely from mono-material white steel, which is infinitely recyclable, this limited-edition cooler is thoughtfully crafted to keep your champagne perfectly chilled for up to two hours. The interior features a biodegradable, compostable wedge made from 100% sugarcane waste, ensuring it can be reused as a sleek storage box or designer display piece after use.
In addition to the personalisable Clicquot Arrow, the collection also offers pre-customised arrow gift tins, inspired by iconic South African destinations: Veuve Clicquot Yellow Label Arrow in Blue Gradient (Cape Town), Veuve Clicquot Yellow Label Arrow in Green Gradient (Durban) and Veuve Clicquot Yellow Label Arrow in Orange Gradient (Johannesburg).
Ice Jacket:
Intended to be timeless, yet functional, the Clicquot Ice Jacket was redesigned by students of London Central Saint Martins. Made from 100% recycled plastic fibres and a 3D knitting process, it reduces waste by 30% during production. This stylish case keeps your champagne chilled and ready to be enjoyed at a moment’s notice. Make each Ice Jacket a unique expression of your signature style, by personalising it with a joyous message as well as a range of vibrant summer patches.
Clicquot Cooler:
The Clicquot Cooler is designed to maintain your champagne at the optimum temperature for up to an hour, making it the companion of choice for outdoor gatherings, and impromptu celebrations. Crafted from durable tin and made to last, this reusable cooler is reminiscent of the vibrant essence of Veuve Clicquot’s Yellow Label. Compact yet luxurious, it combines elegance and practicality for any sun-soaked adventure.
If you’re seeking bespoke solaire adventures and sun-soaked memories, the Veuve Clicquot Road to the Sun collection will be available to personalise from 12 December 2024 to 2 January 2025. Location: Yuppiechef, V&A Waterfront, Cape Town.
The pre-personalised Clicquot Arrows (R949,95), standard Puffy Bottle Holder (R929,95) and standard Clicquot Ice Jackets (R899,95) will be available at select Pick ‘n Pay, Spar Tops, Makro, Ultra Liquors and Norman Goodfellows stores as well as online. The personalisable Clicquot Arrows (R999), personalisable Ice Jackets (R949), personalisable Puffy Bottle Holder (R949) and Clicquot Cooler (R929) will be available at the Yuppiechef, V&A Waterfront, Cape Town.
About Veuve Clicquot
Founded in 1772 in Reims, France, champagne house Veuve Clicquot colours life with audacity. More than champagne, Veuve Clicquot is an attitude that sparkles with joie de vivre, embodied by the House’s signature sunburst-yellow colour. Madame Clicquot, the audaciously innovative woman known as la grande dame of Champagne, took the reins of the House in 1805 at 27 years old and became one of the first businesswomen of modern times. She cultivated a culture of excellence and adopted “only one quality, the finest” as her motto. Her passion, vision, and innate sense of French art de vivre live on today in the House that bears her name. Veuve Clicquot spreads delight through its remarkable champagne range, including the iconic Yellow Label, and its joyful experiences around the world.